Enjoy Digital
£17 per £1 ROI, 70.6% Uplift: How One Agency's "Hyperlocal" PPC Strategy Delivered Record-Breaking Results for Hunters
Enjoy Digital Wins UK Agency Award for Hunters Campaign Enjoy Digital, leading digital experience and performance agency, is celebrating a major win at the UK Agency Awards, securing the "Best PPC Campaign (Large)" title for its transformative work with Hunters, one of the UK’s largest estate agencies. The award recognises a campaign that delivered an
incredible 70.6% increase in valuations and an unprecedented £17 return on every £1 spent on Conversion Rate Optimisation (CRO).
The award-winning campaign is a masterclass in modern digital strategy, showcasing how a smart restructuring of a Google Ads account, backed by CRO-driven site improvements, can deliver record-breaking efficiency for a national brand with a local presence. The Challenge: A National Brand with a Local Problem Hunters, with its extensive network of branches, faced a common challenge in the competitive property market: their paid media campaigns were great for brand visibility but struggled to generate qualified, local leads efficiently. A
previous strategy, managed by another agency, was bogged down in broad, national campaigns, leaving local branches to miss out on high-intent search traffic. The result was a high average cost per valuation (CPV) of £73.73 and insufficient lead volume to meet growth targets. The Solution: Hyperlocal Strategy and Integrated CRO Enjoy Digital took over the account with a clear vision: to focus on hyperlocal relevance. The team rebuilt the Google Ads account from the ground up, implementing a granular strategy that mirrored how real people search for estate agents in their area.
Key initiatives included:
- Dedicated Local Campaigns: Creating unique campaigns for every Hunters branch, with tailored keywords, location targeting, and ad copy.
- Smarter Campaign Types: Splitting activity into "Branch Brand" and "Branch Generic" to gain precise control over budget allocation and re-invest spend into high-performing, regional campaigns.
- Personalised User Journeys: Ensuring every ad linked directly to the most relevant branch page, significantly boosting trust and conversion rates.
In parallel, a sophisticated CRO strategy was deployed to remove friction points from the user journey. Through user testing and data analysis, Enjoy Digital optimised calls to action, enhanced valuation content, and streamlined the appointment booking process, directly contributing to the campaign’s success. The Results: Unprecedented Growth and ROI
The integrated strategy yielded spectacular results:
- 70.6% increase in valuations (from 2,660 to 4,537).
- 23.4% drop in average cost per valuation (CPV), from £54.21 to £41.51.
- An extraordinary £17.25 ROI from CRO for every pound spent.
"Our long-term partnership with Enjoy has been hugely beneficial to our business," said Austin Hedley-Richards, Digital Marketing Manager at Hunters. "They’ve generated some spectacular results for our business, and we’ve had a lot of fun along the way. Here’s to many more years of succeeding together!" The campaign's success demonstrates the power of a holistic approach to digital marketing. By aligning PPC with a robust CRO strategy and leveraging granular data, Enjoy Digital transformed an underperforming ad account into a
powerful engine for scalable, local growth. This case study serves as a blueprint for any business looking to maximise its digital performance in a competitive landscape.
For more information on Enjoy Digital, including current projects, or to join the team, please visit: EnjoyDigital.co.uk